Netflix’s World Baseball Classic deal to test Japan’s streaming appetite

Netflix's World Baseball Classic deal to test Japan's streaming appetite

Kaata Sakamoto, Netflix vice president of content for Japan (Courtesy of Netflix)

TAKESHI WATANABE and KENJI GOROKU

TOKYO — All 47 games of this year’s World Baseball Classic, which began on Thursday, March 5, will be streamed in Japan exclusively on Netflix as rising rights fees price out traditional broadcasters, though some fear the shift could dampen enthusiasm in a country with an engrained terrestrial TV culture.

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