Moshi Moshi plans to open 35 stores in 2026, eyes overseas expansion
A Moshi Moshi variety store in Bangkok: The Thai retailer’s products are priced as low as 20 baht (61 cents). (Photo by Ken Kobayashi)
BANGKOK — A Thai lifestyle retailer that sells stationery, cosmetics and smartphone accessories at low prices is winning the hearts of young customers, growing steadily despite the country’s slow economy.