Adam Buttgenbach’s Approach to Electric Trucks: Start With Where They Fit

HDT Truck Fleet Innovator Adam Buttgenbach helped PepsiCo build one of North America’s largest EV fleets by focusing on where electric trucks make operational sense.

Adam Buttgenbach got his start driving trucks while in college and has spent the past two decades helping fleets tackle new technology. Most recently, he helped PepsiCo deploy one of North America's largest electric-vehicle fleets, from Ford E-Transit vans to Class 8 tractors, as the global procurement director – fleet transformation.

His career took an unexpected turn when a friend from graduate school joined a startup that needed someone to help launch its trucking operation.

"I think they thought, 'Well, you have a CDL and you've driven a truck, so you must know how to start up a trucking company,'" he recalls with a laugh.

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