Adora Cruises Aims for Household Name Status in China

The plan is to turn Adora Cruises into a household name in China, said Roger Chen, CEO, in an interview with Cruise Industry News.

Part of that plan is expansion as the brand welcomes its third ship. The new Adora Flora City will start revenue service out of Guangzhou in November.

“Tickets for the inaugural season went on sale on May 20. The market response has been very strong, with keen interest from consumers across the country, especially among guests in the Greater Bay Area,” Chen said.

The ship is a bigger sister to the Adora Magic City. It has been lengthened by 17 meters to offer more public space, including new suite categories for multigenerational families.

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