Audi investing $4B to build its first US plant in Georgia

The factory will have a production capacity of up to 200,000 vehicles a year, with construction slated to begin in 2027 and the first vehicles built in the early 2030s.

The Georgia assembly plant will assemble premium SUVs tailored to customers in North America. The investment in Georgia is part of Audi’s long-term strategy for profitable growth, per the release. The automaker aims for North America to become a third major pillar of its global production network, along with its existing factories in Europe and China.

“Building a new plant from the ground up allows us to rethink manufacturing from day one,” Gerd Walker, member of the board of management of Audi for Production and Logistics, said in a statement. “Our ambition is to establish a benchmark for premium manufacturing that strengthens Audi’s global production network.”

The factory will be built at the Middle Georgia Mega Site in Peach County near the city of Macon, which is roughly 150 miles southeast of Atlanta. The 1,100-acre economic development site was purchased in June 2022 in partnership between the State of Georgia and the Development Authority of Peach County. It was part of Gov. Brian P. Kemp’s plans to attract key industries to rural parts of the state and create high-quality jobs in the region.

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