Costa Integrates Key Commercial Areas Under Muglia

Costa Cruises is giving more responsibility to Francesco Muglia, SVP and chief commercial officer, as part of organizational changes.

This means that effective November 1, 2026, in addition to global marketing, direct sales and commercial business units, Muglia will also oversee the pricing, revenue management, itinerary planning and transportation units.

Costa explained that the change will let it respond to market dynamics more quickly, make faster decisions and manage the value delivered to guests throughout the customer journey.

“For us, a cruise begins long before embarkation: with itinerary planning, pricing decisions and the development of the overall offering. An integrated approach to these key levers will allow us to accelerate the evolution of our product and offer our guests increasingly distinctive and personalized experiences,” said Muglia.

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