DHL brings esports talent drive to China
DHL is rolling out its esports employer branding initiative to China at IEM Beijing 2026, tapping into tech-savvy talent to support its global recruitment.
Global logistics giant DHL has announced the expansion of its esports employer branding initiative into China, partnering once again with leading video game entertainment company ESL FACEIT Group (EFG).
The campaign is set to make its official Chinese debut at the Intel® Extreme Masters (IEM) Beijing 2026, marking a strategic effort to tap directly into one of Asia’s largest gaming communities to recruit early-career, tech-literate professionals.
China represents a critical growth market for both logistics and digital commerce, boasting nearly 220 million active esports users. Crucially for recruitment planners, data shows that more than 75% of EFG’s Chinese audience is aged between 18 and 29. By engaging this demographic at premier tournaments, DHL aims to establish a sustainable pipeline of digitally native talent capable of supporting increasingly automated, technology-driven supply chains.
The initiative introduces younger prospective candidates to diverse career paths across the DHL Group, spanning frontline operations, information technology, engineering, data infrastructure, and student development programmes.
This story was originally published by STAT Times. Read the full story at STAT Times →
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