Driver Trust Can Make or Break the Success of Fleet Safety Technology

New Teletrac Navman research suggests that onboarding, transparency about driver data, and positive feedback can play a significant role in how commercial drivers respond to safety and coaching technology.

Trucking fleets investing in driver safety and coaching technology may need to pay as much attention to how they introduce and use the technology as they do to the technology itself.

A new survey from fleet management technology provider Teletrac Navman found that 68% of drivers received some form of onboarding for safety technology. Among drivers who felt well-prepared to use their coaching solution, three-quarters rated the technology as highly effective.

The findings, part of Teletrac Navman’s "Mobilizing the Future of Fleets Report: Driver Coaching Edition," point to driver trust and transparency as important factors in getting drivers to embrace — rather than resist — safety technology.

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