For Nicky Cupp, Fleet Innovation Starts With Frustration

HDT Truck Fleet Innovator Nicky Cupp turns everyday pain points at Fraley & Schilling into opportunities for better technology and smarter processes.

Nicky Cupp grew up in a trucking family, listening to Red Sovine songs and watching her father and uncles make a living behind the wheel.

One of her uncles, she recalls, was one of the first people to have a cell phone back in the 1980s.

"It was this huge brick, but I was like, 'This guy is really cool, what does he do?' And he's a truck driver. So I always thought it was cool, and I knew it was a well-paying position."

This story was originally published by TruckingInfo (HDT). Read the full story at TruckingInfo (HDT) →