From Lost Cars to Cruise Ships: How contagt Won AIDA Innovation Hub Award

contagt, a Mannheim, Germany, startup that spun out of the University of Mannheim, now wants to guide cruise guests around a ship, after winning the AI Tools & Smart Solutions category at the AIDA Innovation Hub in Rostock on Sept. 16. And it all started with lost cars.

“contagt started with a very everyday problem,” said Benjamin Martin, who works both in sales and business development at the startup company. “As students, our founders couldn’t find their parked car in the huge car park at Frankfurt Airport!”

That then became an app for finding your car again, and customer requests quickly turned the idea into a full indoor navigation platform for all kinds of buildings, Martin explained.

Accessibility is basically the big driver now, he added, “with smartphones and AI making it possible to guide even blind people through buildings.”

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