Harding+ Invites Brand Partners to Collectively Raise the Bar

Harding+ has invited its brand partners to play a bigger role in creating guest demand, building on recent years’ momentum, at its annual Supplier Conference.

Under the theme “Raising the bar”, CEO Jeremy Fennell outlined to Harding+ product and brand partners how closer collaboration can make more of cruise retail’s distinctive opportunities to deliver stronger commercial results and make shopping a more rewarding and integral part of a guest’s holiday.

“Our guests don’t pass through us for a few minutes. They can be with us for three, seven, sometimes fourteen days or more. That gives us an opportunity to engage, tell stories, demonstrate products, run events, create theatre and build relationships in a way very few retail environments can,” said Fennell. “And that’s where I’d really like our suppliers to lean in with us.”

Fennell described a three-way partnership between the cruise line, the supplier and Harding+, with the guest at the center.

This story was originally published by Cruise Industry News. Read the full story at Cruise Industry News →