Motive launches AI Agents as fleets weigh how to prevent problems

Motive, an AI platform for physical operations, launched Agents on Monday at the American Trucking Associations’ Management Conference & Exhibition (MCE) in Charlotte, North Carolina. These AI Agents act on safety and maintenance alerts under rules a fleet sets, including calling drivers, opening work orders, and bringing in managers so teams can scale without adding headcount. The company said Agents, AI that doesn’t just surface insights but acts on them, are available now to its customers. It previewed a similar rule-based tool, Automations, at its Vision 26 conference in May.

Operations teams have more visibility than ever, but they can’t act on it fast enough. The warning signs are often already in the data while acting on them still falls to managers, who chase alerts, call drivers, and check every fix by hand. That work eats hours every week and breaks down as operations grow.

For fleets, the decision rests on how much alert follow-up to hand over to software. Bennett Family of Companies, which began running Agents before the launch, started with Agents that notify its own staff and do not reach drivers.

“We did some things that did not communicate out to the drivers, and I think, for me, that was very intentional because I wanna build the trust,” Jared Whitson, senior director of safety and compliance at Bennett, said during a Motive fireside chat Sunday night at MCE. “I wanna build the trust in the product.”

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