MSC Cruises, Heineken and F1 Announce Partnership

MSC Cruises has announced that as Formula 1 raced in São Paulo over the weekend of November 6-8, 2026, MSC was the title sponsor, with Heineken helping to bring excitement to guests at sea with a limited edition can.

Gianni Onorato, CEO of MSC Cruises, said: “At MSC Cruises, we are always looking for new ways to enhance the guest experience through partnerships with world-class brands.”

“We have enjoyed a longstanding relationship with Heineken as a trusted supplier onboard our ships, and we are proud to deepen that relationship through this new activity.

“Together with Heineken and Formula 1, we are creating engaging new experiences that bring the excitement of race weekend to life at sea, allowing guests to connect with the sport they love while enjoying unforgettable moments onboard,” added Onorato.

This story was originally published by Cruise Industry News. Read the full story at Cruise Industry News →