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October 21, 2026
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Road Freight

Partner of Choice: Why the Best Shipper-Carrier Relationships Now Go Beyond Shipper of Choice

Tender rejections are 2.5x last year and contract rates are up 18%. SONAR's new sitrep shows how shippers go from shipper of choice to partner of choice.

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Partner of Choice: Why the Best Shipper-Carrier Relationships Now Go Beyond Shipper of Choice
Photo: FreightWaves
By Julie Van de Kamp | FreightWaves
Oct. 20, 2026 3:53 pm BRT

Tender rejections are 2.5x last year and contract rates are up 18%. SONAR's new sitrep shows how shippers go from shipper of choice to partner of choice.

This story was originally published by FreightWaves. Read the full story at FreightWaves →

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