Primark adapts decision-making around AI-driven simulations

Primark has selected AI-powered software company Kallikor to introduce a simulation-led approach to supply chain decision-making.

Primark has partnered with Kallikor, the supply chain network design platform, to introduce a simulation-led approach to significant strategic supply chain decisions.

The engagement begins with creating digital twins of Primark’s distribution centres, allowing teams to test alternative operating configurations before implementation.

By comparing scenarios in a simulated environment, Primark can identify more efficient approaches while protecting customer service and avoiding downstream cost or operational impacts across the store estate.

This story was originally published by Logistics Manager. Read the full story at Logistics Manager →