Returns could surge as Gen Z apparel shoppers “bracket” their purchases

Retailers will face new fulfillment requirements from surging returns in the coming peak season, as younger shoppers are reshaping purchasing and returns behaviors across apparel, beauty, and skincare, according to a survey from Locus Robotics.

Notably, 61% of Gen Z apparel shoppers “bracket” their purchases, buying multiple sizes or styles to keep just one, compared to only 15% of Baby Boomers. Younger shoppers are also far more likely to discover products through social media and make purchases quickly after discovery.

The data is based on a quantitative survey of 1,000 U.S. consumers 18+ examining purchase frequency, shopping channels, delivery expectations, and returns behavior.

According to Wilmington, Massachusetts-based Locus Robotics, those generational behaviors reinforce the need for retailers to use flexible automation systems that can adapt as volume, order profiles, and channels change.

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