Shippers promise more freight to forwarders that deliver when it matters

Forwarders that help customers through disruption can win a larger share of their freight, major air cargo buyers told TIACA’s Air Cargo Forum in Miami yesterday – but executive assurances and technology pitches need to translate into better operational service.

Executives from Veralto, Lockheed Martin, and GE Vernova said performance during a crisis influenced subsequent contract awards, with practical solutions carrying weight beyond the headline rate.

Mitch Marx, director of transportation and logistics at Veralto Corp, described how one forwarder had distinguished itself during an capacity crunch out of China.

While most of its providers introduced surcharges, one worked to protect contracted rates, offering to honour them for the volumes originally awarded, while potentially charging more for additional cargo.

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