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November 2, 2026
The Port Journal

SONAR SCI: Custom Insights Now Includes Conversion Optimization: Shows Shippers Where to Switch Modes and What They Can Save

SONAR's SCI: Custom Insights now uses a shipper's own data to identify which lanes should change mode or pricing strategy, and how much a shipper stands to save.

1 min read
SONAR SCI: Custom Insights Now Includes Conversion Optimization: Shows Shippers Where to Switch Modes and What They Can Save
Photo: FreightWaves

The newest module in Supply Chain Intelligence: Custom Insights uses a shipper’s own freight data to flag lanes that could move from truckload to intermodal, or between spot and contract, and estimates the savings lane by lane.

SONAR has added mode conversion optimization to SCI: Custom Insights, part of its Supply Chain Intelligence (SCI) platform, with Conversion Optimization. The new module uses a shipper’s own network data to show where freight can convert between over-the-road truckload and intermodal, and between spot and contract, and estimates the savings on each lane. Shippers can adjust the volume they want to test, and SCI recalculates total estimated savings across every selected lane.

The Conversion optimization view in SCI: Custom Insights, with tabs for truckload to intermodal, spot to contract and contract to spot.

Conversion optimization is a module within SCI: Custom Insights, the consortium-powered experience in SONAR Supply Chain Intelligence. It shows shippers where they can convert between over-the-road truckload and intermodal, and between spot and contract, to reduce transportation costs, using their own freight data and SONAR market benchmarks.

This story was originally published by FreightWaves. Read the full story at FreightWaves →

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