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Friday
October 23, 2026
The Port Journal

Trucking’s “Ruthless” vs. “Conservative:” Who’s Winning?

In a lukewarm freight market, not all carriers are feeling the same heat. Craig Fuller and Paul Tonsager dive deep into why Knight-Swift’s ‘ruthless’ approach might be outperforming JB Hunt’s ‘conservative’ strategy, and what…

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Trucking’s “Ruthless” vs. “Conservative:” Who’s Winning?
Photo: FreightWaves

In a lukewarm freight market, not all carriers are feeling the same heat. Craig Fuller and Paul Tonsager dive deep into why Knight-Swift’s ‘ruthless’ approach might be outperforming JB Hunt’s ‘conservative’ strategy, and what this means for the broader trucking and intermodal sectors. Discover the surprising nuances in today’s supply chain earnings.

Knight-Swift’s willingness to walk away from unprofitable freight and lean into spot and one-way traffic is paying off this earnings cycle, while more conservative large truckload carriers such as J.B. Hunt and Werner posted cautious results in a demand environment that FreightWaves describes as lukewarm. The divergence, debated on FreightWaves Today, illustrates how carrier culture — not just market conditions — is shaping financial outcomes in 2024.

Paul Tonsager, CEO and founder of Integrated Multimodal Solutions and a veteran railroad executive, said Knight-Swift impressed him when he listened to its earnings call for the first time. He pointed to the carrier’s reported 89 operating ratio as a figure that would turn heads even in the rail industry, noting that railroads covet their carload business partly because competitive intermodal margins are harder to defend.

This story was originally published by FreightWaves. Read the full story at FreightWaves →

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