Visibility gives trucking a competitive advantage over rail
Shippers would redistribute their freight from trucking to rail if rail had greater visibility, but according to a recent survey...
Rising truckload rates due to high fuel prices and tightening carrier capacity could trigger shipper customers to shift their freight movements to rail, but a key benefit that rail often lacks gives trucking a leg up in the competition: visibility.
Eighty-four percent would increase rail use if visibility into goods in transit improved, according to a recent survey of 500 U.S. logistics, transportation and supply chain decision makers commissioned by global security technology company Giesecke+Devrient (G+D).
Survey respondents highlighted limited visibility as their top frustration when using rail. Only 23% said they have continuous real-time location tracking for goods shipped via rail.
Visibility is a core competitive advantage for trucking because it gives shippers control, said Erin Cave, global vice president of product management at Verizon Connect, which provides tractor and trailer tracking solutions.
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