Apparel shipper expands US fulfillment operations to skirt de minimis’ end

Australia-based OTAA, which makes ties and cufflinks, is fulfilling U.S. orders from a facility in Longview, Texas, through a partnership with Cart.com.

OTAA, an Australia-based menswear brand, has tapped Cart.com for its U.S. fulfillment needs to save on costs after the end of the de minimis exemption brought forth higher pricing, according to a Nov. 4 press release.

The e-commerce merchant is now fulfilling most of its U.S. orders from Cart.com’s facility in Longview, Texas. OTAA began shipping from Texas in February, giving the company a domestic base in its largest market, which accounts for roughly half its business.

Before it was eliminated by U.S. President Donald Trump last year, the de minimis exemption allowed imports of less than $800 to enter the U.S. duty and tax free. E-commerce merchants were able to leverage the trade tool to ship goods into the U.S. more cost effectively.

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