Carnival Launches Interactive Twitch Livestream on Celebration

Carnival Cruise Line has announced that following a new wave of anticipated video game releases, it is bringing its signature fun to Twitch with Play Carnival, an interactive livestream that puts viewers in control of the action aboard the Carnival Celebration.

“We’re constantly looking for new ways to push the boundaries on how we connect with consumers, and Play Carnival takes that thinking to a whole new level,” said Michael Sotelo, vice president of brand, product and social media at Carnival Cruise Line.

“Through our ‘Carnival Is Calling’ campaign, we’re inviting people to discover the fun of a Carnival vacation, and Play Carnival brings that invitation to a new audience in an entirely new way. We’re excited to bring the worlds of gaming and cruising together, partnering with iJustine to make it happen,” added Sotelo.

The company said in a press release that the experience invites viewers to “Find Your Fun Again” with interactive challenges, unexpected surprises and the chance to win a Carnival cruise.

This story was originally published by Cruise Industry News. Read the full story at Cruise Industry News →