IAG Cargo reports Spanish All Saints’ Day behind spike in flower demand

Flowers play a central role in Spain’s annual All Saints’ Day commemorations on 1 November, when families visit cemeteries to remember loved ones and pay their respects. The tradition brings a seasonal increase in demand for fresh-cut flowers, with significant volumes transported from flower-growing regions in Latin America to the Spanish market in the weeks leading up to the occasion.

IAG Cargo, the cargo division of International Airlines Group (IAG), is supporting this seasonal movement, transporting hundreds of tonnes of flowers from Colombia and Ecuador to Spain in the month before this year’s celebrations. Shipments increased significantly compared with the equivalent period in 2025.

“All Saints’ Day is an important annual occasion for communities across Spain, with flowers playing a central role in the tradition of remembrance. In the weeks leading up to 1 November, our teams work closely with partners across Latin America to assess demand and make the most of available capacity. This flexibility helps our customers get flowers to market on time and fulfil orders during one of their busiest periods of the year,” Rodrigo Casal, Regional Commercial Manager, Americas, at IAG Cargo, said.

For the businesses involved in moving flowers from Latin America to Spain, the occasion represents one of the most important periods of the year. Real Carga Ltda, a freight forwarder headquartered in Bogotá, Colombia, begins planning months in advance to anticipate demand and coordinate shipments.

This story was originally published by Air Cargo Week. Read the full story at Air Cargo Week →