Innovation in pharma not a prescription for boosting logistics profits

Forwarders should beware of confusing demand for complex, high-value pharmaceutical therapies with expectations of increased volumes or improved profitability, warned Pharma.Aero secretary general Frank van Gelder this week.

He told The Loadstar that the days of assuming higher-value goods were a free pass to slap the shipper with higher rates were now in the past.

He said shippers now wanted proof that logistics operators can handle specialist medications and time-sensitive treatments.

“Demand for complex, high-value and time-sensitive therapies can increase, even when traditional tonnage grows more slowly or shifts between modes,” he explained. “Operators must demonstrate what their services actually protect.

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