Nissan Reports Tough Market Conditions in China
Chinese government subsidies for automakers building cars running on fuels other than gasoline prompted a huge increase in supply...
Nissan has slashed its sales forecasts for China, where a faster-than-expected adoption of battery electric vehicles (BEVs) has put it in a disadvantageous market position, reports The Guardian.
The Japanese carmaker said it would cut back on manufacturing gas-powered cars, and would increase production of BEVs and plug-in hybrids.
“Sales momentum remains strong in the U.S. and Japan, with the outlook for both markets revised upward,” said Nissan in its financial results for the six months ended September 30, 2026, released November 11. “China, however, presents a significantly different picture. Weaker demand, a faster-than-anticipated shift to NEVs [new energy vehicles, which include hybrids] and intensifying competition are putting greater pressure on sales than initially anticipated.” As a result, Nissan revised its 2026 global sales outlook from 3.15 million units to 2.97-3 million units.
Nissan recorded global sales of 1.41 million units and consolidated net revenue of ¥6.072 trillion ($38 billion), up ¥493.3 billion over the prior year. Operating profit improved by ¥107.7 billion to ¥80.0 billion, supported by ongoing structural improvements and Re:Nissan cost reductions. Net income improved by ¥182.2 billion year on year.
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