Robledo Named Riviera’s Commercial Marketing Director, North America

Riviera Travel River Cruises has announced the appointment of Lissette Robledo as commercial marketing director, North America.

The newly created role entails leading strategic marketing initiatives to strengthen brand awareness, deepen trade and consumer engagement and support North American growth.

Based in Fort Lauderdale, Robledo will act as a bridge between sales, revenue and global marketing teams, according to a company statement.

“We are delighted to welcome Lissette to the Riviera Travel River Cruises team and look forward to the impact we know she will have on our evolving North America marketing program,” said Stuart Milan, president of North America for Riviera.

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