Singles Day 2026 to hit US$260bn globally

The world’s biggest shopping event lands on Wednesday 11 November, and home delivery expert Parcelhero predicts global sales of around US$260bn, up about 10 percent on last year’s US$238bn, with Britain’s spend rising to roughly £2.2bn. The firm says Brits who get ‘Singles-minded’ can get a head start on Christmas bargains, and on Christmas delivery deadlines.

Singles Day, held on 11 November, is set for another record-breaking year. The parcel price comparison expert Parcelhero predicts global sales of around $260bn, an increase of about 10 percent on the roughly US$238bn the 11.11 Shopping Festival generated across all platforms in 2025. It also expects UK shoppers to spend about £2.2bn, up from the more than £2bn Parcelhero’s research found Brits splurged last time.

At that level, Singles Day would be nearly seven times the size of the entire Black Friday and Cyber Week period, which Parcelhero puts at around $38bn. It would also be more than ten times Amazon’s record-breaking four-day Prime Day sale, which brought in $24bn.

Parcelhero’s Head of Consumer Research, David Jinks M.I.L.T., says: “Growth may be cooling from the breakneck pace of the past, when sales jumped 26.6% between 2023 and 2024. But a 10% rise on a base this size is still an extra $22bn of global spending.

This story was originally published by Air Cargo Week. Read the full story at Air Cargo Week →