China baijiu boom town goes bust after Beijing’s austerity order
Food & Beverage
Business and tourism in Maotai undercut by campaign to enforce frugality
A giant bottle of Kweichow Moutai stands as a monument to the liquor’s importance to the town of Maotai. (Photo by Kohei Fujimura)
MAOTAI VILLAGE, southern China — The town of Maotai, birthplace of the renowned Kweichow Moutai baijiu liquor brand, has been left a shell of itself in less than a year since China’s austerity rules targeting expensive liquor came into effect.
