China ice cream chain Mixue takes page from Labubu with Snow King merch
Retail
Huge store in Guangzhou part of effort to set itself apart from the competition
Mixue opened this large store, with a second floor dedicated to Snow King merchandise, in Guangzhou in December. (Photo by Shizuka Tanabe)
GUANGZHOU — Chinese beverage chain Mixue is building a merchandise business around its snowman mascot as it tries to stand out in the country’s crowded market.
