Chinese sports brand Li Ning partners with NBA star Steph Curry
Sports
Company lands one of the game’s biggest names to help raise its profile abroad
Golden State Warriors guard Stephen Curry wears Li Ning Jimmy Butler 4 (JB4) Black Knight sneakers in a game on Nov. 21, 2025. He says he was “impressed by the quality, comfort and performance of Li Ning’s shoes.” © Reuters
LORRETTA CHEN
June 2, 2026 12:30 JST
Updated on June 2, 2026 18:24 JST
HONG KONG — NBA star Stephen Curry has signed a long-term shoe and apparel deal with Chinese sportswear company Li Ning, marking a major move to raise the brand’s profile.
