Coupang’s cost-cutting Rocket Now shakes up Japan’s food delivery sector
Food & Beverage
Latest threat to incumbents claims more than 6 million app downloads since launch
Rocket Now is partnering with more than 10,000 restaurants in Japan to provide food at the same price as diners see on the menu. (CP One Japan)
TOKYO — South Korean e-commerce giant Coupang says its Rocket Now food delivery service is performing well against incumbents in Japan, with low prices and free delivery helping its app achieve more than 6 million downloads since launch in January last year.
