DAZN forgoes World Cup broadcast exclusivity to expand reach in Japan
Sports
Sports streamer bets on wider access and AI-powered engagement to drive growth, revenue
Japanese soccer player Takefusa Kubo shoots the ball during the second half of a match against Iceland in Tokyo on May 31. (Photo by Akitoshi Sugiura)
TOKYO — As sports streaming platforms come under growing pressure to balance monetization with accessibility, U.K.-based DAZN is using the FIFA World Cup 2026 to showcase a different approach: expanding reach rather than locking content behind exclusive paywalls.
