Ferrari Luce EV highlights European struggle to lure back China’s superrich
Electric vehicles
Analysts skeptical of venerable luxury marques’ attempts to adapt to evolving industry
Ferrari’s first fully electric car, the Luce, marks a major design departure for the legendary brand. (Ferrari via Reuters)
HONG KONG — When Ferrari boss Benedetto Vigna was preparing to launch the marque’s first all-electric car, he pinned his hopes on the model reversing a sales slump in China, where market disruptions are buffeting the once-insulated ultraluxury segment.
