Foreign coffee chains take fresh crack at China via new cities, formats
Peet’s Coffee, a chain from California, brings in about 50 yuan per customer in China, where cafes selling brews for just 9.9 yuan have proliferated. (Photo by Wataru Suzuki)
HANGZHOU, China — International coffee chains are trying new store formats and venturing into less saturated regions of China as they seek to expand while avoiding an aggressive price war led by local chains.
