Japan’s Sapporo doubles down on beer by shedding real estate
Companies
Brewer to pour money from asset sales into bolstering namesake brand
Sapporo Holdings will use proceeds from the sale of its real estate business, including group ownership of the Yebisu Garden Place complex, right, to boost beer sales overseas. (Source photos by Sapporo Breweries and Nikkei)
TOKYO — Sapporo Holdings will change its name back to Sapporo Breweries for the first time in 23 years this July as part of a strategy of getting back to basics by offloading real estate holdings and focusing on the Sapporo brand.
