Kokubu bets on sake brewery tours for affluent overseas visitors
Travel & Leisure
Japanese food wholesaler offers tasting experiences for $7,600 per group
A trial tour arranged by food wholesaler Kokubo took participants to the private residence of sake brewer Tamura Shuzojo in Fussa, Tokyo, in November 2025. (Photos by Yuka Konishi)
TOKYO — With Japanese drinking less sake these days, food wholesaler Kokubu Group is turning historic breweries into cultural experiences for affluent overseas travelers.
