Labubu amusement park Pop Land reopens after long-awaited facelift
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Labubu amusement park Pop Land reopens after long-awaited facelift

Consumer

China toy maker Pop Mart looks to develop new fans and attain further growth

A Labubu mascot waves to visitors at Beijing’s Pop Land, which partially reopened on April 30 after extensive renovations. (Photo by Tomoko Wakasugi)

SHANGHAI — Pop Mart International Group has reopened its theme park featuring the runaway hit Labubu characters as the Chinese toymaker looks to sell fans on experiences.

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