Thai lifestyle retailer wins young shoppers, defying slow economy
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Thai lifestyle retailer wins young shoppers, defying slow economy

Retail

Moshi Moshi plans to open 35 stores in 2026, eyes overseas expansion

A Moshi Moshi variety store in Bangkok: The Thai retailer’s products are priced as low as 20 baht (61 cents). (Photo by Ken Kobayashi)

BANGKOK — A Thai lifestyle retailer that sells stationery, cosmetics and smartphone accessories at low prices is winning the hearts of young customers, growing steadily despite the country’s slow economy.

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