Fura Freight: Next Year, Our AI Agent Will Book 90% of Loads

Fura CEO Jeff Dangelo details how their AI agent, Donna, already handles 40% of bookings, with plans to hit 90%. Learn about Fura’s growth strategy, including eight acquisitions (the latest adding $30M in revenue) and their aggressive M&A pipeline. Dangelo also shares insights on navigating tight capacity, rising costs, and margin compression in the current freight market. This is how technology is driving a new era in logistics.

Fura Freight’s AI agent, Donna, now handles more than 40% of the company’s load bookings — and CEO Jeff Dangelo expects that figure to reach 90% by the end of next year. The milestone reflects a broader automation push that Dangelo says is allowing the Cincinnati-based brokerage to absorb acquisitions rapidly and compress selling, general and administrative costs while freight margins tighten across the industry.

Donna is integrated with Fura’s pricing algorithm, its transportation management system, and Highway for carrier compliance. The agent makes and receives phone calls, negotiates rates, and handles bookings from start to finish, handing off only the final negotiation confirmation to a team lead. Dangelo said a true 100% autonomous booking rate remains a longer-term goal because new acquisitions continuously add lanes and carrier relationships that take time to fold into the system.

This story was originally published by FreightWaves. Read the full story at FreightWaves →