Inside Kuebix AI: A Shipper TMS Rebuilt Around Executable AI

Most transportation management systems were built to answer a simple question: What’s the cheapest way to move this order? What they’ve been slower to answer is whether that plan will actually work once a driver, a dock door and a delivery appointment enter the picture. Then add in multiple dock doors, several delivery appointments, hours of service regulations and more, and there is a lot of complexity for the average planner to work through.

That gap is where FreightWise is placing its bet with Kuebix AI, an AI-backed TMS for small and mid-market shippers. Announced Oct. 20, the platform becomes the single system for every FreightWise and Kuebix customer, covering LTL, truckload and parcel in one place.

FreightWise CEO Chris Cochran sat down with FreightWaves at the F3: Future of Freight Festival in Chattanooga, a day after demoing the platform to attendees. His pitch was direct about who the product is for. “We’re focused 100% on the shipper,” he said, contrasting Kuebix AI with the many technology providers at the event that build for brokers.

The launch is partly a consolidation story. FreightWise acquired Kuebix in 2023 and has since operated two separate systems: FreightWise TMS and the Kuebix TMS platform. According to the company’s announcement, every customer will now work on the same technology, supported by one team and guided by one product roadmap. The practical upside, FreightWise says, is that features built in Kuebix AI reach every user faster.

This story was originally published by FreightWaves. Read the full story at FreightWaves →