Just the facts: What decades of trucking innovation can teach us about objectivity

This is my last thought leadership piece for CCJ and NACFE. I want to thank CCJ’s chief editor, Jason Cannon, and the CCJ organization for publishing my roughly 200 NACFE thought leadership pieces on trucking efficiency since 2020.

I also want to thank NACFE, particularly its executive director, Mike Roeth, and our communications director, Denise Rondini, for giving me this stage and expertly guiding me on it.

Everyone has an opinion; it’s been rewarding to share mine across CCJ’s readership and to get the occasional unprovoked positive feedback through LinkedIn. One of the self-imposed rules I’ve followed when writing my blogs is to desperately try to avoid politics. Staying on the fringe of deeply divided politics has been a challenge, especially when the politics directly impact NACFE’s core goal of helping the industry use less fuel.

Another self-imposed rule I’ve followed is to attempt to be unbiased about all the technologies available to fleets. This has been particularly challenging where, as one of my managers said so well, logic and reason don’t apply. Trying to call out some ideas while maintaining a clinically clean, unbiased voice is tough. Trying to be objective is even harder.

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