China promotes cruise tourism as catalyst for economic growth
Travel & Leisure
Easing overcrowding at tourist sites and boosting shipbuilding seen as added benefits
Adora Magic City, China’s first domestically built large cruise ship, is capable of carrying 5,200 passengers. © Getty Images
DALIAN, China — China is stepping up efforts to promote consumption through large cruise ships, positioning them as an alternative to the extreme crowding that often marks peak holiday travel. With consumer sentiment still subdued, policymakers are encouraging more relaxed travel styles to support economic growth.
