Experts show how artificial intelligence can boost small businesses

Artificial intelligence was one of the most debated topics during Empreenda Sim, held in Monte Sião.

Experts demonstrated how accessible and free tools can help entrepreneurs create content, automate processes, plan marketing campaigns and improve communication with customers.

During Empreenda Sim, experts showed how artificial intelligence tools can increase productivity and improve the management of small businesses. According to Vinicius Sasaki, speaker, technology offers an unprecedented opportunity for small businesses to increase their productivity without the need for large investments.

However, experts warned that the efficient use of artificial intelligence requires training and the development of new skills, especially related to strategy formulation and data analysis.

The expectation is that the popularization of these tools will accelerate the digital transformation of Brazilian small businesses.