K-fashion, K-pop merch gain presence in China as bilateral relations ease
Retail
Musinsa, SM Entertainment among South Korean brands opening stores
South Korea’s Musinsa has opened its first Musinsa Standard location in Shanghai. (Photo by Tomoko Wakasugi)
SHANGHAI — South Korean consumer brands are moving into China, aiming to gain a foothold by riding tailwinds from improving bilateral ties and growth in Chinese tourist traffic to South Korea.
