US unseats China as top importer of South Korean cosmetics
Business trends
‘K-beauty’ market shifts westward as ‘glass skin’ trend spreads on social media
South Korean skin care products are sold at a Sephora store in New York. (Photo by Mizuki Uchiyama)
NEW YORK — South Korean cosmetics, or K-beauty, are gaining popularity in the U.S. on growing interest driven by social media, leading America to replace China as the category’s biggest export market.
