A Burger King’s ransom: Rival Japan franchisees courted with $250,000
Companies
Company uses social media campaign to drum up interest — and potential expansion
In Japan, only around 20% of Burger King locations are franchises, far lower than other fast-food rivals. (Photo by Hazumu Urushiyama)
TOKYO — Burger King in Japan has launched a social media campaign at raising the number of franchises here with the promise of a reward.
