BYD brand ambassador Wang Leehom uses fee to buy shares
Pop star Wang Leehom takes the stage at the unveiling of new models under BYD’s luxury Denza brand. (Photo by Shizuka Tanabe)
GUANGZHOU — A popular singer who was hired as the face of a BYD brand has become a shareholder of the company, in a case that is garnering attention as a new advertising method in China’s increasingly cutthroat auto market.
